Sarah is a multi-award-winning, highly skilled, and well-respected certified cosmetic tattooist, based in the heart of Altrincham, Cheshire.

Her impressive clientele includes business owners, beauty influencers, models, TV personalities, and celebrities. Renowned for her expertise in semi-permanent make-up, Sarah’s speciality lies in her signature ombré brows—a ‘trademark’ creation known for its super-natural, fluffy, and subtly defined finish.
The highly regarded eyebrow specialist has received glowing reviews and has been featured in top publications such as Cosmopolitan, Grazia, Woman & Home, The Telegraph, Heat, OK! Magazine, Hello Magazine, The Sun, Daily Mirror, Manchester Evening News, Glossy Magazine, Fabulous Magazine, and Lancashire Life. Her elegant clinic, spread over three floors, houses a talented team including Jordana, Jess, and Olivia, all trained to deliver the coveted ‘Brows by Sarah’ ombré brows. Sarah has also founded and leads Alpha Academy, where she provides comprehensive training in brow artistry. The Academy offers accredited courses for beginners and advanced masterclasses for seasoned professionals looking to refine their skills in semi-permanent make-up, particularly Sarah’s natural-looking ombré technique.
As demand for her services skyrocketed, Sarah expanded her reach to London’s prestigious Harley Street, where she now offers limited appointments at The Hale Clinic. This move allows clients in the capital to access her signature brows without the extended waitlist at her Cheshire location, solidifying her influence and accessibility within the beauty world. Through her work, Sarah continues to empower her clients, helping them feel confident and beautiful with her expert brow artistry.

Reviews:

“I’ve been going to Sarah for the past 5yrs and there is nobody else I would trust to provide me with permanent makeup. I’ve had both powdered brows and eye liner. She takes pride in the treatments she provides, she’s extremely knowledgeable and is by far the best in the industry. Thank you Sarah”

 

“Sarah’s experience and amazing talent filled me with so much confidence in taking that leap to finally get my eyebrows done along with my eyeliner top up.
I love both my treatments, she is so very talented and knows exactly what is right for you as an individual. All the way through I was able to check the progress to make sure they were exactly what I wanted.
The salon is really clean, super trendy and the ladies are so lovely ❤️ Thank you again“

“Sarah literally changed my life! I had previously had semi permanent eyebrows done About 3 years ago and they were awful. Sarah managed to make mine more natural and gave me an amazing shape! I highly recommend Sarah she is the best! She makes you feel very comfortable and makes the whole process very easy. I’m so happy with my new brows!”